WE ARE COMMITTED TO HIGH STANDARDS - We do all we can to ensure that fundraisers, volunteers and fundraising contractors working with us to raise funds, comply with the Code and with this Promise - We comply with the law including those that apply to data protection, health and safety and the environment
WE ARE HONEST AND OPEN - We tell the truth and do not exaggerate - We do what we say we are going to do - We answer all reasonable questions about our fundraising activities and costs
WE ARE CLEAR - We are clear about who we are, what we do and how your gift is used - Where we have a promotional agreement with a commercial company, we make clear how much of the purchase price we receive - We give a clear explanation of how you can make a gift and amend a regular commitment
WE ARE RESPECTFUL - We respect the rights, dignities and privacy of our supporters and beneficiaries - We will not put undue pressure on you to make a gift and if you do not want to give or wish to cease giving, we will respect your decision - If you tell us that you don’t want us to contact you in a particular way we will not do so
WE ARE FAIR AND REASONABLE - We take care not to use any images or words that cause unjustifiable distress or offence - We take care not to cause unreasonable nuisance or disruption
WE ARE ACCOUNTABLE - If you are unhappy with anything we’ve done whilst fundraising, you can contact us to make a complaint. - We have a complaints procedure, a copy of which is available on by clicking here. - If we cannot resolve your complaint, we accept the authority of the Fundraising Regulator to make a final adjudication.